R Factor wins Best Green Public Sector Campaign

The R Factor was recently named as the Best Green Public Sector Campaign at the Green Awards for Creativity in Sustainability in London.  The Awards were presented by Janey Lee Grace, BBC Radio 2 presenter on 18th November at the monumental 18th century church LSO St. Luke’s and served to highlight the crucial role played by communicating green issues, products and lifestyle choices through examples of best practice and effectiveness.

The Green Awards were launched in 2006, and were set up to recognise and reward creative work communicating the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline.

Over the last four years, the awards have become an established event on the global eco-calendar highlighting the best examples of green marketing and sustainability communications that have made a real difference in the fight against global warming.

The other campaigns shortlisted to compete as potential winners in this category were:
South Oxfordshire District Council Waste Collection Service (South Oxfordshire District Council)
School Travel Plans (London Borough of Bromley)
Forget me not, Scotland (Scottish Government)

A total of 137 schools took part in the R Factor which was launched last September by Cumbria County Council and its Resource Cumbria partners. More than 3,000 pupils took part in musical ‘boot camps’ led by Musiclinks where they penned tunes to encourage Cumbria to reduce, reuse and recycle. A panel of expert judges then selected six finalists to face the public vote. Over 5,000 votes were polled during finals week which ultimately saw Castle Park Primary School from Kendal and Kirkbride Primary School from Wigton being crowned winners and scooping the top prize recording session for their songs.

Once again we would like to thank the project partners, judges, our team of music leaders and all the children and staff who took part in this fantastic project.