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R Factor wins Best Green Public Sector Campaign
The R Factor was recently named as the Best Green Public Sector Campaign at the Green Awards for Creativity in Sustainability in London. The Awards were presented by Janey Lee Grace, BBC Radio 2 presenter on 18th November at the monumental 18th century church LSO St. Luke’s and served to highlight the crucial role played by communicating green issues, products and lifestyle choices through examples of best practice and effectiveness. The Green Awards were launched in 2006, and were set up to recognise and reward creative work communicating the importance of Corporate Social Responsibility, sustainable development and ethical best practice in any sector and across any marketing discipline. Over the last four years, the awards have become an established event on the global eco-calendar highlighting the best examples of green marketing and sustainability communications that have made a real difference in the fight against global warming. The other campaigns shortlisted to compete as potential winners in this category were: A total of 137 schools took part in the R Factor which was launched last September by Cumbria County Council and its Resource Cumbria partners. More than 3,000 pupils took part in musical ‘boot camps’ led by Musiclinks where they penned tunes to encourage Cumbria to reduce, reuse and recycle. A panel of expert judges then selected six finalists to face the public vote. Over 5,000 votes were polled during finals week which ultimately saw Castle Park Primary School from Kendal and Kirkbride Primary School from Wigton being crowned winners and scooping the top prize recording session for their songs. Once again we would like to thank the project partners, judges, our team of music leaders and all the children and staff who took part in this fantastic project. |
R Factor project nominated for two awards
The R Factor – a competition challenging Cumbrian primary school children to produce and record a jingle promoting waste reduction and recycling has been nominated for two awards. The project is one of four finalists competing at the Local Authority Recycling Advisory Committee awards ceremony on October 7 for the title Best Communications Campaign of the Year. It is also one of the five shortlisted in the Local Government Initiative category of the Environmental Data Interactive Exchange (EDIE) awards in November . According to Martin Allman, Cumbria County Council’s waste prevention manger, the R Factor: “made a big difference in boosting recycling rates and getting people thinking about reducing waste, and these nominations show this is being recognised at a national level.” |
MusicLinks wins Creativity & Culture Innovation in the Community Award
MusicLinks was also selected as one of five overall category winners, winning the Creativity & Culture section, so in addition to the £2,000 it also received a laptop and an exclusive one-to-one mentoring session with dotcom entrepreneur and founder of Lastminute.com, Martha Lane-Fox. MusicLinks will use the grant to continue to fund mobile broadband access, ensuring even more isolated communities can benefit from internet access and develop digital skills. |
MusicLinks received a TalkTalk Innovation in the Community Award at a ceremony at the House of Lords on Wednesday 5th November for running IT and music based workshops in rural areas of Cumbria with the Digital Arts Van. The Awards are given to organisations that best demonstrate the innovative use of technology. MusicLinks, like the other winning organisations, received a grant of £2,000 to help fund its project. This year the 30 winners were selected from some 2,200 entries.
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